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It’s common knowledge that the best customers to target are the ones you already have. It’s cheaper and easier to convince someone to buy from you again than it is to convince someone to try your product or service for the very first time. 

At least, it should be. But, too many businesses fail to focus enough of their time and energy on this aspect of customer acquisition. 

In this video, Entrepreneur Network partner Brian Tracy gives a few simple tips of how you can improve the customer retention in your business.

Click play to learn more.

Related: Brian Tracy’s Best Advice for Young People: It’s Never Too Early to Find Your Purpose

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