Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from the Institute of Practitioners in Advertising.
Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there’s still no doubt that women are under-represented.
That’s why each year we put out a call for entries for our annual rankings for the most creative women in Adland.
From these nominations, paired with our own research, we selected 30 of the most impressive women in advertising followed by an example of their recent work.
Factors we considered included recognition within the industry, seniority in their respective agencies, size of the shop, and standout creative work that’s garnered attention outside of the advertising world.
Our list is by no means complete. But it does feature some of the fiercest talents in the business. Congratulations to everyone who made the list.
Johnson also serves on the boards of the One Show and Facebook’s Creative Council and is a founding member of The 3% Conference. She has won a number of awards and has been part of juries at the ANDYs, CLIOs, and Cannes Lions.
One of the latest campaigns Johnson worked on was a first for Instagram.
29. Danielle Whalen, EVP/managing director CP+B Boulder
After serving as the EVP and group account director on Applebee’s and Fruit of the Loom, Whalen was named MD of the CP+B Boulder. In her time at the agency she’s won more than 300 awards, including a Cannes Titanium Grand Prix.
She’s now responsible for driving the agency forward and maintaining the creative standard the CP+B name has become known for.
One of her recent works was bringing back the Captain Obvious character for hotels.com campaigns, and it became one of the main traffic drivers for the website.
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