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Even when your customer service team is giving their best effort, you’ll still likely encounter a fair share of unhappy or frustrated customers. To improve your customer service, you need to dig deep and discover why they were dissatisfied with their experience.

Post-call surveys — whether conducted online or over the phone — can (and should) be an opportunity to discover why an individual gave low marks regarding your customer service. When you leverage this information to make necessary improvements, you’ll be better positioned to offer superior service in the future so you can retain more customers.

Perfecting your customer service offerings may require a bit of effort, but it’s an investment that always pays off. As you implement these customer service secrets, you’ll be able to build a loyal base of satisfied customers and grow your company like never before.

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